The Mercedes-Benz marketing and advertising campaign for The brand new C-Course is consist of varied components or components using the similar slogan the “C-yourself” which encourages buyers to check-travel The brand new sedan in an effort to experience to start with hand the overall performance, ease and comfort and excellent of C-Course parts— such as the Mercedes brake hose, radiator, and so on. to call a number of— that it provides.
Movie Podcast, Interactive Movies in addition to a 360-degree Software package Configurator
One of several predominantly substantial and entertaining elements of your Worldwide marketing campaign is the web presentation and that is uncovered at http://www.mercedes-benz.com/c-class. On This website shoppers may be able to look at the advertising and marketing banners and get to see the C-Class displayed from sensible backdrops. They may also reconfigure the C-Class In keeping with their preference to review and acquire a superb look of the different Views of The brand new sedan. The software program will allow people to pick out any combination of the design’s products strains, several colour possibilities, differing types of light-alloy wheels, interior patterns as well as other selected optional attributes.
The website also functions an interactive assistant who will guide users to seek out their way through the new 360-diploma soft configurator. You can also find auto delovi mercedes several interactive movies that are available online web-site exhibiting numerous persons which includes pushed the C-Class describing essentially the most important aspects of The brand new Mercedes-Benz sedan.
A specially manufactured movie podcast about the development of your C-Course can also be offered at http://www.mercedes-benz.com/podcast. This video clip podcast files the development with the Mercedes-Benz C-Class which is divided in four episodes. To finish the complete online marketing campaign a Mercedes-Benz Museum website at http://www.mercedes-benz.com/museum which will take website visitors on a multimedia journey showcasing the productive history of Mercedes-Benz’ finest providing model collection at any time.
Buyers to check-Drive the new C-Course
The marketing campaign adverts produced for Mercedes-Benz C-Class tackle present and potential clients within the spirit of its Main brand price of “Appreciation”. Mercedes-Benz thinks that direct communication is an important element in their internet marketing campaign which will help them in connecting with their shoppers. And Talking of connecting with consumers, Mercedes-Benz will sponsor an ‘Exceptional Driving Working experience” in Barcelona and that’s not all Mercedes-Benz has also entered into arrangement with a few European resort chains especially in well-liked family vacation locations that may provide consumers and potential potential buyers the possibility to Individually test-drive The brand new Mercedes-Benz C-Course.
The “Exclusive Driving Practical experience” will begin on April 1 to three, 2007 and will permit at least 80 individuals from every Section of Europe to expertise the C-Course within an Primarily comfortable surroundings. In Barcelona participant into the claimed driving party can get to get pleasure from the beauty of the Catalonian capital. And not merely that, They are going to be manufactured to take part in a slalom Opposition with other output motor vehicles that will allow them to compare the consolation and agility of The brand new Mercedes-Benz with other autos Within this section.